Amazon Pinpoint APIs

Pinpoint messaging APIs

Closed to new customers; functionality is moving to AWS End User Messaging. This is the API portion of Pinpoint for sending SMS, voice, push, and email directly from applications.

Cost$ Low
Difficulty●●●●●
Costs money when idle?No
Serverless

Scope: Regional

⚠️ Retired or retiring service

Closed to new customers; moving to End User Messaging

Open Pinpoint APIs on the map →

Think of it asLike an old hotline number that is no longer issued, with all calls forwarded to the new switchboard number.

When to use it

✓ Use it when

Only when old applications still call the Pinpoint API and haven't been migrated yet.

✗ Avoid it when

All new integrations → End User Messaging; email → SES.

Common uses

Maintain old SMS-sending code
Map APIs when moving to End User Messaging
Inventory applications still dependent on Pinpoint

What does it cost?

Pricing model: Billed per message sent on each channel (SMS and voice rates by country).

Reference prices for us-east-1, updated October 14, 2026; they may have changed. Always check the AWS pricing page.

Related services

Open Pinpoint APIs on the map →