Amazon Pinpoint
Customer engagement campaigns
Closed to new customers; its features are moving to AWS End User Messaging (sending SMS, voice, push) and Amazon Connect (campaigns, customer journeys). Pinpoint was used to segment users and send multichannel campaigns.
- Cost$ Low
- Difficulty●●●●●
- Costs money when idle?No
- Serverless
⚠️ Retired or retiring service
Open Pinpoint on the map →
Closed to new customers; features moving to End User Messaging / Connect
Think of it asLike an old marketing department being dissolved, with its staff moving to two new departments.
When to use it
✓ Use it when
Only when maintaining existing campaigns already on Pinpoint while waiting to migrate.
✗ Avoid it when
All new projects → End User Messaging (sending messages) / Connect (campaigns, customer journeys).
Common uses
- Maintain existing email/SMS campaigns
- Plan moving segments to Connect
- Move message sending to End User Messaging
What does it cost?
- Pricing model: Billed by the number of endpoints targeted each month, the number of events collected, and the number of messages sent per channel.
